As our first podcast that we worked with, we got our toes wet jumping into the podcasting world and learned a ton with Manga Sensei and their team. Focusing on a very media centric and highly internet-fluent audience was right up our alley, and we were more than happy to ratchet up the growth of this awesome podcast. There goals were fairly simplistic and were highly oriented around growth, they were as follows:
Leverage relationships in the same space that haven’t migrated onto the podcast platform and trade for shout-out in the same space. Particularly in comic and linguistic arenas. Moreover, we needed to improve the ranking on certain keywords. In order to do so we focused on making their podcast a daily experience and emphasized a micro-content platform. We also doubled-down on words that matched a high download rate and also implemented a scheduled keyword strategy over a long-term period.
After coming up with a strategy and implementing the new schedule and keywords, as well as leveraging all the influencers and creating relationships that extended beyond just podcasting.
All in all: