Because our client had failed as creating a podcast in the past, they were quite apprehensive to try and leverage the platform again. Ready for the challenge, the LaunchPod team was more than prepared to wow our client, who had the following goals:
We knew that competing with big names in the highly-saturated category of Comedy would be very difficult, so we decided to do a three-pronged attack. Targeting the New and Noteworthy on not only Comedy (the most competitive genre) but also Family & Kids, and TV & Film. After setting goals and strategizing, we implemented a marketing research strategy, as well as two potential Podcast show ideas to run AB test around. From this testing we discovered the following:
After coming up with a clear Launch plan we recorded a number of episode and prepared to distribute them to iTunes. After waiting for approval from.
All in all:
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What would happen if you put improv and standup comedians in the same room and had them interview each other? Probably something not too far from this. Standup For Improv is straight out of the family-friendly comedy capital of the world—Provo, Utah. Come join us as we re-enact standup acts on the spot during hilarious interviews.