Because our client had failed as creating a podcast in the past, they were quite apprehensive to try and leverage the platform again. Ready for the challenge, the LaunchPod team was more than prepared to wow our client, who had the following goals:
We knew that competing with big names in the highly-saturated category of Comedy would be very difficult, so we decided to do a three-pronged attack. Targeting the New and Noteworthy on not only Comedy (the most competitive genre) but also Family & Kids, and TV & Film. After setting goals and strategizing, we implemented a marketing research strategy, as well as two potential Podcast show ideas to run AB test around. From this testing we discovered the following:
After coming up with a clear Launch plan we recorded a number of episode and prepared to distribute them to iTunes. After waiting for approval from.
All in all:
Take your podcast to the next level, no cheatcodes required