THE LAUNCHPOD BLOG*
Show Us The Numbers
Podcasting is the quintessential black box. There are so many questions about podcasting and about each platform that podcasting nerds like myself make living off of running experiments and learning to optimize content for the platforms. However, there are a number of things I wish Apple and Spotify would just… do. Nothing is holding them … Continue reading BLOG
4 Podcast Tools You Forgot Existed
There are heaps of podcast tools out there, but there are some that just slip your mind and when you need them, ya just can't think of their name. From microphones and editing software to apps and SEO, there is always a new tool coming out of the woodwork that makes up podcasting nerds pretty … Continue reading BLOG
3 Steps To Decrease Your Podcast Workload
The Podcast Workload At the nexus how busy you are and how much content you are putting out is a difficult space where if anything happens your content will begin to take a dip. But with the adjustment to the platform that encourages more frequent content on Apple Podcasts and Spotify, you can’t really afford … Continue reading BLOG
Avoiding Corporate Podfade
Podfade = Allowing your podcast to putter out and die. “I’m working 80hr work weeks, the world has gone insane, and I have a ton of things to do. I’m not going to have time to create a good episode this week.” The email was long, long enough for me to think ‘I don’t have … Continue reading BLOG
Should You Even Podcast?
we have turned down a number of clients after testing to discover that podcasting may not be the best avenue for them. But how are you supposed to know if podcasting is the ideal medium to reach your customers or/and increase your brand authority?
5 Unique Podcast Ideas
Every couple of weeks I try to post new podcasts ideas that I am either working on as CEO or ideas that I just can't get out of my head. I have had a couple that I have been thinking about a lot recently, particularly the Spotify lists and ASMR content. That kind of content … Continue reading BLOG
Spotify’s Secret Weapon
The trick is, for podcasters, this area has barely been touched. Spotify has been on this for a while though. They have actually put podcast playlists at the top of their category section.
Top 101 MORE Podcast Interview Questions
Just over one year ago we wrote an article on the top questions in podcasting. But after one more year of podcasting and hearing some awesome questions we had to add some... less general podcast questions. We hope that these questions will continue to launch your podcast into a higher orbit. As per last year … Continue reading BLOG
Questions You Should Ask Your Podcast Agency
Reading lengthy contracts typically doesn't fall into the top 10 most enjoyable hobbies for anyone looking to start a podcast. However, the fine print can make or break your podcast’s chance at success. A single sentence hidden within a 15-page contract can determine whether you actually own your podcast or not. Many podcasting companies are … Continue reading BLOG
Don’t Punt Your Podcast
The question that rings the truest to me is after building formidable brands, spending thousands if not millions on PR, advertising, and, would you punt the image of your company to a 19-year-old kid with a 2.4 GPA in Engineering, and may or may not have eaten a tide pod?
Podcasting; A Modern Day Newsletter
Old School VS NEW SKool In recent months I have been trying to create a way to translate the power of podcasts into the equivalent ‘old school’ marketing methods. While there is no direct equivalent of the podcast 10+ years ago, there is an interesting relation to email marketing. Back in the day, Email marketing … Continue reading BLOG
5 Experimental Podcast Ideas
There are heaps of podcasts out there, but there are still some major areas for experimentation and innovation. While some of these ideas are a little way off or require unique sets of skills to create it may be a good place for newcomers to make a name for themselves in Podcasting. Here are a … Continue reading BLOG
How to Post More Podcast Content
Post Your Podcast Daily. After running over a dozen internationally top-ten ranked podcasts with millions of downloads, I have come to one major conclusion. More podcast content that is going to float you, particularly in this digital environment. Podcasting hasn’t yet grown to scale. Huge companies like Spotify and IHeartMedia have spent hundreds of millions … Continue reading BLOG
Podcast Discoverability At Outlier Podfest
Discoverability; The Key to Podcast Success from John Dinkel Discoverability 101 With more than 60% of new podcasters claiming that there is a major podcast discoverability issue in podcasting, it is important to know exactly what tool independent podcasters have to make sure people can find their show. Which is why over the last week … Continue reading BLOG
How to Submit Your Podcast to Google Podcasts and Google Play Music
If your podcast is already discoverable on Google, it’s likely that Google Podcast already has your podcast listed. If your show is not listed, you should check to see if you’re following the Google guidelines.
Best Podcasts for Dads
Many fathers and communities surrounding fathers are passionate about families and parenting, these podcasts let you connect with people who really care about and are dedicated to fatherhood.!
Top 10 Free Podcast Apps for iOS
There are many great podcast apps for iOS, but which is the best one for you? Many just stick to the pre-installed Apple Podcasts app, and it does the job, but there are other free options that have unique features and focus.