BuyBoxer found LaunchPod through its network and we began market research to determine the appropriate length, title, branding style, SEO, and outreach strategy for the podcast. With all the data on BuyBoxer’s ideal client persona and our data on how to reach them, we worked with Scott who would host the podcast to build out the content for the initial media bank of recorded episodes with which to launch.
Working with those familiar with the brand we helped get the show into the New and Noteworthy category of iTunes so it could quickly be discovered by those looking for new content. Scott was provided with a Rødecaster and ideal microphones so he could record anywhere of his convenience and just send in the recordings to be edited, distributed and promoted.