USING A PODCAST TO GROW YOUR BUSINESS
A Case Study of the Smartest
Amazon Seller Podcast
KADEN J KILLPACK
Marketing Strategist
+30
new clients in the first year of podcasting
25%
Month upon month growth.
$22K
Increase in monthly revenue
Brand Background
The most important aspect of a podcast, is that its voice matches the scope of its brand.
BuyBoxer is one of the top 10 FBA amazon distributors/sellers. They specialize in the optimization and automation of your amazon store. Before working with LaunchPod BuyBoxer used Reddit forums and Instagram as there primary source of marketing and advertising. They were at X Million in annual sales revenue. The business had seen itself hit a ceiling and knew it needed a new marketing medium to generate different streams of revenue.
If the purpose of your podcast is to solely get downloads, you'll lack listener loyalty. Targeting an intentional audience is essential.
The Challenge
Scott Needham the CIO of BuyBoxer (He has since been made CEO) was determined to use a newer method of marketing. Scott was considering using a podcast to promote BuyBoxer but his schedule was too busy to do some of the key components of a truly successful podcast. Scott knew the podcast needed to meet certain audio quality requirements, and also to be distributed and promoted carefully to grow and become a tool to the business rather than a hindrance.
If the purpose of your podcast is to solely get downloads, you'll lack listener loyalty. Targeting an intentional audience is essential.
Teaming Up
BuyBoxer found LaunchPod through its network and we began market research to determine the appropriate length, title, branding style, SEO, and outreach strategy for the podcast. With all the data on BuyBoxer’s ideal client persona and our data on how to reach them, we worked with Scott who would host the podcast to build out the content for the initial media bank of recorded episodes with which to launch.
Working with those familiar with the brand we helped get the show into the New and Noteworthy category of iTunes so it could quickly be discovered by those looking for new content. Scott was provided with a Rødecaster and ideal microphones so he could record anywhere of his convenience and just send in the recordings to be edited, distributed and promoted.
If the purpose of your podcast is to solely get downloads, you'll lack listener loyalty. Targeting an intentional audience is essential.
Results
The most important aspect of a podcast, is that its voice matches the scope of its brand.
Through the podcast, Scott outsells the entire sales team without any direct sales effort. The podcast has contributed to $22K in increased monthly revenue. Scott also sourced BuyBoxers top paying clients through the podcast who could also triple their volume should the deal continue well. All of this is with one of the smallest audience sizes among LaunchPod’s shows. Scott has totaled over 30k downloads in the 6 months since he’s been podcasting yet has turned a greater profit than 90% of the podcasting market.
LaunchPod media is the agency that ensures you get your brand’s voice into the right ears. In the case of BuyBoxers ‘The Smartest Amazon Seller Podcast’, 77% of all listeners fall into their target demographic. This is achieved through a vast knowledge of SEO specific to podcasting, and industry standards to stand above the growing podcast market. Click below to talk to an account executive about what LaunchPod Media can do for your business or brand.Â
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