LAUNCHPOD MEDIA BLOG
The trick is, for podcasters, this area has barely been touched. Spotify has been on this for a while though. They have actually put podcast playlists at the top of their category section.
In the music world there are few things more powerful than getting on a popular playlist. Spotify Playlists like Rap Caviar, Summer Vibes, and many others garner music some very impressive numbers.
I mean when Logic, Quavo, and many others give shout outs to posting their songs on their playlists, it is the power of these lists on Spotify that make them tastemakers. Tastemakers that for podcasters are incredibly underserved.
The music industry has been on this game for a while with a number of amazing services like The one website that does the best with music is submithub.com that allows you to curate your music on playlists for a small fee. This fee exists because the number of people regularly listening to this ever-evolving and updated list keeps people engaged, just like a good podcast.
The trick is, for podcasters, this area has barely been touched. Spotify has been on this for a while though. They have actually put your podcast Spotify playlist at the top of their category section.
This indicates to me a number of things, the power of featured lists and the issue podcasts have with discoverability. With the new Stitcher data we have found that more people than ever before are not only listening to podcasts, but grazing on them, or looking for more new content. Which means that they are looking for recommendations on featured lists and similar podcasts. If you can get on these lists OR make your own you may be able to get a foot up on the market.
TLDR; Playlists on Spotify are super under saturated place to get exposure for your podcast for free.