What is a podcast? How does it work?
Podcasts originally started when some bloggers began to upload audio recordings to their blogs as an alternative to words and pictures. Today, podcasts are basically referring to an audio radio-like show with music and/or spoken words. Now, we can enjoy our favorite music, lectures, and talks on any portable device such as our phones and even watches.
Podcasts originally started when some bloggers began to upload audio recordings to their blogs as an alternative to words and pictures. Today, podcasts are basically referring to an audio radio-like show with music and/or spoken words. The number of podcasts and podcast listeners is growing steadily. More than 51% of Americans 12+ have listened to a podcast, with 32% having listened in the past month, and 22% in the past week (The Podcast Consumer 2019).
‘Podcast’ is a word derived from the combination of “iPod” and “broadcast.” The iPod, a small device that we can carry anywhere and play audio we want anytime, revolutionized the way we enjoy music and other audio content. Now, we can enjoy our favorite music, lectures, and talks on any portable device such as our phones and even watches.
The advancement of technology also enabled virtually anyone to publish their audio content for cheap, and the audience has an almost infinite variety of content to choose from. Before, only a chosen few were able “broadcast” things on a TV show or radio show for the interest of the general audience, but podcasts are often targeted towards a specific, narrow audience (narrowcasting).
In short, Pod+Cast means that anyone can broadcast and that anyone can listen to it on any audio device.
People who publish their podcast shows are called podcasters. They first come up with a concept for the show. It is much like a radio show. It can be a certain style of music, comedy, you ranting about your life or real crime reports. They record their contents, edit it using software for the best sound quality, and then publish it on some kind of hosting services (where the podcast resides) such as Spreaker, Libsyn, PodBean or their own website. Then, they can list their podcast to different platforms such as iTunes or Google Podcasts, to make it is easier for people to find their shows.
People use podcasting for different purposes. Some use it as a simple way to keep a personal audio journal or to connect and share with people of similar hobbies and values. Many businesses use it for advertising their service, to win the trust of current and potential customers, and to give back to the community.
There are different ways to monetize podcast too. You can monetize your blog or video contents. Ads, agencies, sponsors, merchandise, and donations are only some of the examples. For some highly successful podcasters, podcasts are their main source of income.
In this busy world, more and more people are listening to podcasts today for its mutitask-ablity. When you are doing chores, driving, exercising, you can listen to a podcast on your device. Even if you think you’re too busy to sit down to study a foreign language, or read a book about marketing, or go to a local mom community, you can make time to listen to something of your interest. Because of that, people pick podcasts over other types of media.
You can find and listen to the podcast by searching for the title of the show, name of the podcaster or “(topic of interest) podcast” on the internet. You also can go to platforms (either on apps on their website) such as iTunes, Spotify, Spreaker, etc., to see a list of popular shows, search for your topic of interest, subscribe to the ones you like, and find related shows. You might also see embedded podcasts and podcast links on different media such as blogs, websites, and social media.
If you can think of something, there is probably a podcast about it. Listening to podcasts is a great way to get educated on various subjects, get a daily dose of laughs and smiles, get motivated for the day, and enter the community of the like-minded. Many podcasters answer questions and messages from listeners on the show, and you can contribute to and participate in the show that way.
Do you have a message you would love to share? Does your business need a podcast?
Contact us from the form below or via e-mail, and don’t forget to check out our other articles to find out how producing a podcast or listening to podcasts can help you.